9.00am

Chairman's introduction: The big issue: to what extend should companies embrace social networks?

• Where is the real business value of social networks?
• How will social networking look in ten years' time?
• Why are companies leaving certain social networks?
• Mastering the metrics: how do you measure return on investment?

Tom Standage, Digital Editor, The Economist

9.20am

Q&A: A pioneer’s perspective on the history, sustainability and future of online social networking

Tom Standage, Digital Editor, The Economist
Rebekah Horne, Managing Director and Senior Vice-president International, MySpace

09.45am

New developments in using social networks for marketing and customer relations strategies

• Where do social networks fit into managing customer relations?
• Does the viral marketing effect of social networks engage new clients and secure loyalty ?
• What is the impact of social networking on corporate brands?

Guillaume du Gardier, Digital Media Manager, West & South Europe, Ferrero
Jean-Michel Portier, Chief Executive Officer, Kantar Media
Xavier des Horts, Communication and Public Affairs Manager, Nokia France

10.45am

Networking break

11.15am

The next big thing? The evolution of intra-company networks

• Improving information and communication flows in companies: the evidence to date
• Tackling adoption cultural issues and adoption barriers
• Is social networking technology flattening corporate hierarchies?

Christian Kuhna, Team Lead of Internal Communcations, adidas
Enrico Deluchi, Managing Director of Collaboration Architecture, European Markets, Cisco
Marged Lloyd, Head of Online Communications, Standard Chartered Bank

12.15pm

Lunch

2.00pm

Social media for HR objectives: what are the risks and opportunities?

• What is the right way to grab the attention of potential future employees?
• Making learning and training processes more efficient
• Identifying strategic talent and fostering talent initiatives

Luz-Helena Rojas, HP Strategy and Employer Brand Director, Société Générale
Abbe Luersman, Senior Vice-president Human Resources, Europe, Unilever
Dan Serfaty, Chief Executive Officer, Viadeo

3.00pm

Coffee Break

3.30pm

Managing the legal risks: controlling reputation, privacy and intellectual property

• Community policies: proactive strategies to protect against reputational risk 
• Where are the reputational risks in corporate blogging?
• Detecting anomalies and ensuring data protection and legal compliance
• How to increase staff awareness of risks: training and education vs. confidentiality clauses in employment contracts

Florent Vial, Head of e-group communications, Areva
Michael Buck, Director Global SMB Online, Dell
Didier Patry, Director and Managing Counsel, WW IP Transaction Team, HP
Anne Toth, Chief Trust Officer, Yahoo!

4.30pm

Chairman’s closing remarks and cocktail sponsored by Viadeo